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Important Steps to Follow in Creating a Professional Digital Identity for your Job Search Having a professional digital identify is essential in finding new business or employment. Everyone can benefit from having a polished professional digital identity. It is key to advancing in any career. Of course, how you present yourself digitally depending on what type of career advancement you are going for. If you are starting a new business you will need to have a stellar website. A professional should consulted so that you have the best website possible. If you are interested in securing a new job, you can probably build your own website or just post your resume and portfolio. Trying to land an interview is much easier than striking out on your own so it takes a little less effort. However, no matter what your career aspirations are a professional digital identity is important. If your professional digital identity is lacking in credibility spend some time and effort improving it. A healthy professional digital identity will help you get the job you desire. Instead of spending money on business cards, invest in presenting yourself well on the web. People can always get in touch with you on the web. Business cards get lost in the shuffle of day-to-day paper accumulation that most people acquire. Locate all of the social networking sites you can. You can never be too well represented on the web. Of course, people like to shake hands and meet you in person. When circumstances permit, set up lunches or coffee dates to discuss projects or networking opportunities. For entrepreneurs, it is wise to stay well acquainted. The type of business you are in will influence what you have in your portfolio. If you are striving to build an online presence for your own personal business, have plenty of samples on your site. If you business is not one where you have samples to show, have coupons or special offers posted. Create a strong professional digital identity and you will attract more sales. Whether you are networking or building up business for yourself, you need to have a professional digital identity that people can respect. Provide a number of ways for people to get in touch with you and keep your information updated. Do pro bono if necessary. Do some things for free to gain exposure. First impressions have a big influence on what people think about you. In the past people were limited to physical or phone impressions. These days the way that employees first get to know most candidates is through their digital identity. A bad web site or a sloppy portfolio online can ruin your chances of getting a job. Make sure that your professional digital identity is well developed. One of the major mistakes people make when it comes to digital identity is registering for networking and social sites and posting less than favorable pictures and comments. Some employers check MySpace and Facebook to try to get a clear picture of the candidate they are interviewing or deciding whether or not to work with. If your Myspace page is full of pictures of you in your scantly clad bathing suit their decision to hire you or not becomes very easy. Do not use your real name to register for these types of sites. Or if you do, use the site in a professional manner. Set up your Myspace page in an attractive and professional way. Friends will be able to reach you but employers will also view you in a professional manner. A great way to present yourself well digitally is to have your own website. Upload your resume and include information about your work history. Employers will be able to review your work history more extensively making them more inclined to contact you.

The "Catch" to Some of these Freebie Sites Remember that old saying, "There's no such thing as a free lunch?" Well, it's not true—there are plenty of freebies out there. However, there are some things you should know about if you are going to go after these freebies. The World Wide Web is awash with web sites that like to offer visitors with loads of tempting freebies. But although many of these are legitimate offers, there are some things you should know about these freebie sites. Here are some things to know about these freebie sites. Getting Things for Free—A Caveat Here is the basic caveat when it comes to these freebie offers—there is usually something you will have to endure in order to get your freebie. Although you may not have to make any sort of financial contribution or monetary expense, you will have to pay in some small non-monetary way. Here is a quick rundown of various kinds of 'catches' that you may come across as you seek out the best of the web's freebies. Watching Ads Before You Get to the Good Stuff One of the most common techniques that websites will use before you can get access to their freebies is to force you to watch ads. There are many different versions of this method. Many sites that promote freebies will support their site through advertisements. Most advertisements show up as pop-up or banner ads. Some websites also use video websites. With the ubiquity of high speed Internet, video ads have lately become the preferred method of advertisement on many websites. The less subtle of these ads are the pop-up and banner ads. Pop-up ads are often quite obtrusive and they can interrupt your enjoyment of the website. You might want to avoid ad-based freebie sites at work, as these can often interfere with your screen. Many popular freebie websites also offer ad-free versions of their content. This may be something to consider if you really find the website's content valuable. Be Wary of Automatic E-mail Sign-Ups Many freebie websites will sign you up automatically for their email newsletters. The worst-case scenario is when the website allows its partners to bombard you with email ads. What is the best way to avoid getting on an unwanted email list? Read the fine print, and whenever you get the option, uncheck the opt-in box at the very bottom of the page. Take Care of Your Privacy Many sites that offer freebies make money by selling the personal information that they gain from their web traffic. In order to avoid having your personal information being sold, you should avoid giving your personal information to websites that can't provide you with an upfront privacy policy. You should also look for the TRUSTe seal that ensures your personal information is kept secure and private. Also, never provide more information than you need to provide. Avoid Large Downloads Whenever Possible Another thing you should watch out for are large downloads. Although there are many legitimate large downloads out there, you should avoid sites that don't tell you exactly what you are downloading, how long the download will take, and how big the file size is. Watch Out for Disappearing Websites If there is one thing to know about freebie websites is that they are often 'here today, gone tomorrow' type enterprises. Many freebie websites simply don't survive for very long. You should think hard before committing to a website that offers free services that you will have to depend on. The last thing you want is to depend on a website's services, and then have those services disappear or suspended.

Important Networking Follow-Ups: How to Get Those Job Leads Calling When you leave a networking event, you may be buzzing at the prospects offered by all of those new contacts you made, but soon, the cold reality sets in. How will you be able to convert those contacts you made over a glass of wine into valuable business opportunities for you? Successful networking is all in the follow-up. If you’re looking for a job, following up is all the more crucial. Without touching base after a networking event, you become just another face in the crowd of job hunting hopefuls. The first important rule for following-up with networking contacts is to lay the foundations for the follow-up during the initial meeting. At networking events, there can be a lot of empty promises thrown around. Use that first meeting to convey the message that you haven’t gotten caught up in “networking fever” but instead that you are very serious about exploring the job opportunity that you’re discussing with your new contact. Ask the contact when would be a good time to follow-up with them, and then reiterate the information back to them at the end of your conversation: “I look forward to speaking with you Friday at 2 p.m.” If they don’t give you a specific time, then suggest one to them. This rule holds true even if your contact is giving you a lead on a job not with them but with another contact of their own. Let them know you appreciate the information by saying, “Thanks. I will plan on calling Mary on Monday afternoon at 1 p.m.” Not only will this convey your seriousness about the opportunity presented to you, but it may also get you some handy inside information, as the contact may reply, “Oh, no, Mary will be out of town until Thursday – call her then.” The next important rule to networking follow-ups is to follow up with EVERY lead a contact gives you. If a contact suggests that you call someone whom you know won’t really be able to help you in your job search, call him or her anyway. Otherwise, when your contact finds out you aren’t taking their advice, they may just decide not to give you any more the future and any business person can tell you that you never know from whom the most valuable lead will come some day. Keep the lines of communication open by giving any and all suggestions a whirl. Last but not least, do the actual following-up. Follow up with your contact exactly when you said you would, and in the exact manner you said you would (phone, email, letter, etc). If for some reason you can’t make contact at the arranged time, keep trying. If you haven’t made arrangements for a follow-up with a contact, then the rule of thumb is to follow-up with them as soon as possible after meeting them. Try to at least send an email or letter the next day saying what a pleasure it was to meet and that you look forward to talking more in the future, and then say in that note when you plan to follow-up with your contact by phone. Then, of course, stick to that new follow-up obligation. Even if the promises made by a contact while networking don’t pan out for you on the job front, don’t cross them off of your contact list. Keep them in the loop about your job search and your career goals. While they may not have been able to make if happen for you this time, you never know what they might be able to do for you in the future. Your most promising business contact may be someone you already know.